SR's Resources Directory is Coming...

People always ask us what we recommend, what will take their sites to the top and what will make them succeed. But why take our word for it? Let's all share, list, commet and even rant about everything geared to this industry. Together we'll find the best!

Yahoo and Microsoft at it Again?

After publicly claiming that they were through dealing with Yahoo! and had pulled all deals off the table, Microsoft would neither confirm nor deny that they had started talking to them again. This is tantamount to admitting that they are, since the ...

A Call for Topics

One of the hardest things about writing a blog (and one of the reasons that I’m not writing as often as I should) is that the topics themselves sometimes elude me.  Anything that requires too much detail turns into an article, which is longer than ...

Turn Your Traffic Into Buyers For A Lifetime! Part II

Customers for life means "cash for life." Last post (Part I) we visited the Strategy of Consumption. I want to correct myself however. I presented Consumption as mathematically 'adding' it, but upon further thinking, I strongly believe that it's r...

Turn Your Traffic Into Buyers For A Lifetime!

The mantra of many marketing experts online, when you want to get more customers, is: Traffic + Conversion = Customers This is true. BUT... What if you could do more? Sell more, more consistently and for a much longer time? Yes! Sell ...

SEO and the Cobbler's Children

Search engine optimization has been around for over a decade now, and there are scads of new companies claiming to offer the service each day.  The market is large, and the opportunities are there for any firm that can develop a reputation for exce...

How to Sell to the Rich - Part 5 - The Final Word

Lest you forget, the rich are people, too. They're just wired differently. But once you, as a marketer, figure out their wiring pattern, they'll be worth their weight in gold to you. Listen, everyone breathing has needs, desires and emotional resp...

How to Sell to the Rich - Part 4

There are only two types of products in this world: need to have products, and want to have products. Need to have products are the typical staples of life: food, clothing, a roof over one's head, a car, a lover on the side (no, just kidding). ...

Microsoft and Yahoo – Russian Roulette

As was announced Sunday, Microsoft is withdrawing its bid for Yahoo, which caused Yahoo shares to plummet today. But I'm guessing we haven't heard the end of this story. Microsoft CEO Steve Ballmer knew that the withdrawal of the bid would cause ...

How Far Can You Push A Talking Head?

by Jerry Bader

Talking heads are those direct-communication virtual avatars that fool visitors into thinking that they are being talked to by a "live" web character. You've probably noticed the recent surge of online talking heads, especially on corporate, commercial, and educational websites. Find out how and why you should use talking heads in your web development plan.

Reaping the Podcast Rewards

by S. Housley

Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.

The Mythical Google Sandbox And How To Escape It

by Bill Platt

With an article title like this, it almost seems like I am playing the fool, by telling you something doesn't exist and then telling you that I will show you how to beat that thing I said does not exist. Maybe I am the fool, or maybe, I have something valuable to share with you today. You be the judge.

Intellectual Property: Why "Borrowing" Web Content Is A Really Bad Idea

by Chip Cooper

There's some graphics or content (or even website legal documents) on the web that you like... there's no copyright notice associated with it. You'd like to take it and incorporate it into your site, right? It's so tempting, but DON'T do it! Here's why.

The Traits Of A Perfect Link

by S. Housley

Webmasters are advised that they must attract links, but the key is not just attracting links - they need to be good links. The search for the perfect link need not be in vain. Consider the following when attempting to attract links...

XML Sitemaps: The Most Overrated SEO Tactic Ever

G'day. I read this article with interest. http://www.smallbusinesssem.com/xml-sitemaps-the-most-overrated-seo-tactic-ever/1193/ I've never taken the trouble to make an XML sitemap and now I find justification for my inaction. Great! Any discussion? Regards, Laurie. …

whypark.com - anyone use it yet?

I just recieved an email from one of site reference's affiliations - WhyPark.com Anyone used them yet? Any feed back would be appreciated Cheers David …

Save Money When You Register Domains

My best friend Jase has dedicated a great deal of his time to saving money online. Luckily I have been picking up a few of his tricks lately. I went to register yet another domain name at GoDaddy.com and saw they had a place to enter a coupon code. I went out to Google and looked up Godaddy cou …

2 Different Domains but Same Content. Whats yr Take?

Hello, I have been discussing this on other forums as well. What to know your views. My client has bought two different domains example, abc.com and abc.co.uk but having the same design, marketing message and content in them. Please elaborate what are the SEO stakes, do's and don'ts …

Quickest way to get traffic

Hi, There are a lot of ways to get traffic for a website like link exchange, directory submission, article submission, RSS submission, Press release submission etc. I want to know your views about what are the best ways to get quick and a lot of traffic to a website or waht are the most effective …

Our sigs suck

Okay, so I was reading the "PNG vs. GIF" topic, and I found seolady's sig, and it is great. I wouldn't have thought such minor formatting would make a difference, but I thought it was an add, and double took, and actually read it. I almost clicked on it, bur decided not to because I wasn't in …

Online Back-ups

I've been using an external hard drive to do my back-ups on an irregular basis (ranges from weekly, to monthly +) I just had a friend loose all his data, and it's made me rethink my backup system i'm looking at something like Carbonite.com anyone use an online backup before? my main concern i …